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| "Disruptive Technologies: Catching the Wave" |
| Bower, Joseph L. and Clayton M. Christensen |
| Harvard Business Review |
| January/February, 1995 |
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| "Do You Want to Keep Your Customers Forever?" |
| Pine II, B. Joseph; Peppers, Don; Rogers, Martha |
| Harvard Business Review |
| March/April, 1995 |
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| "Emerging Infrastructure:The Growth of Railroads" |
| Friedlander, Amy |
| Corporation for National Research Initiatives |
| 1995 |
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| "Exploiting the Virtual Value Chain" |
| Rayport, Jeffrey F., and John J. Sviokla |
| Harvard Business Review |
| November/December, 1995 |
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| "Four Faces of Mass Customization" |
| Pine II, B. Joseph and James Gilmore |
| Harvard Business Review |
| January/February, 1997 |
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| "Killer Strategies that Make Shareholders Rich" |
| Hamel, Gary |
| Fortune |
| June 23, 1997 |
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| "Managing in the Marketspace" |
| Rayport, Jeffrey F., and John J. Sviokla |
| Harvard Business Review |
| November/December 1994 |
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| "Natural Monopoly and Universal Service" |
| Friedlander, Amy |
| Corporation for National Research Initiatives |
| 1995 |
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| "The Nature of the Firm: Origin" |
| Coase, Ronald H. |
| Journal of Law, Economics, and Organization 4, no. 3 |
| 1988 |
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| "Strategy and the New Economics of Information" |
| Evans, Philip and Thomas S. Wurster |
| Harvard Business Review | |
| September/October, 1997 | |
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| "What Is Strategy?" |
| Porter, Michael E. |
| Harvard Business Review |
| November/December 1996 |
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