| Here is a sampling of the books that have informed our views. |
| Books on the nature of organizations and markets, and how to (and how not to) gear them up for competition: |
| Big Blues: The Unmaking of IBM |
| Carroll, Paul B. |
| Competing for the Future |
| Hamel Gary, and C. K. Prahalad |
| Competitive Advantage |
| Porter, Michael E. |
| The Dilbert Principle |
| Adams, Scott |
| The Firm, the Market, and the Law |
| Coase, Ronald H. |
| The Frontier in American History |
| Turner, Frederick Jackson |
| High Tech Ventures |
| C. Gordon Bell |
| Innovator's Dilemma |
| Christensen, Clayton M. |
| Mass Customization |
| Pine, Joseph II. |
| The Principles of Scientific Management |
| Taylor, Frederick Winslow |
| Reengineering the Corporation |
| Hammer, Michael, and James Champy |
| The Rise and Fall of Strategic Planning |
| Mintzberg, Henry |
| Readings on the nature of people, with insights into how they think and how they learn: |
| The Act of Creation |
| Koestler, Arthur |
| Essays on Economics and Economists |
| Coarse, Ronald H. |
| The Inner Game of Tennis. |
| Gallwey, Timothy |
| The Structure of Scientific Revolutions |
| Kuhn, Thomas S. |
| The Vein of Gold |
| Cameron, Julia |
| Writings on the nature of technology, and its affects on social, political, and economic systems: |
| Being Digital |
| Negroponte, Nicholas |
| Connections |
| Burke, James |
| Medieval Technology and Social Change |
| White, Lynn Jr. |
| The Medium Is the Massage |
| McLuhan, Marshall, and Quentin Fiore |
| The Mythical Man-Month |
| Brooks, Frederick P., Jr. |
| Net Gain |
| Hagel, John III, and Arthur G. Armstrong |