Key Concepts      12 Principles      Principles Applied      Getting Started
Outsource to the customer.
 Cannibalize your markets.
 Treat each customer as a market segment of one.
Create communities of value.
Replace rude interfaces with learning interfaces.
 Ensure continuity for the customer, not yourself
Give away as much information as you can.
 Structure every transaction as a joint venture.
Treat your assets as liabilities.
 Destroy your value chain.
 Manage innovation as a portfolio of options.
 Hire the Children