6.6 SUMMARY

    The final four design principles round out the key techniques organizations are using to implement their digital strategies and design killer apps of their own making. Here we have stressed the necessary evolution that moving to cyberspace will require of your internal organization-your market, your assets, and most importantly, your people. The rehabbing and reinvention of the corporate self in many organizations will require trauma equivalent in force (but faster in velocity) to the movement in the nineteenth century from an agrarian economy to an industrial one. Much of the change will occur as a natural by-product of responses to the new business environment described by the first eight design principles.

    We have left many questions unanswered. How do companies utilize the design principles in practical terms? How do they make themselves ready for a new strategy, generate ideas, and operate the emerging new business in a way that maximizes the potential for future success while preserving today's cash flow? How, in short, do they learn to unleash killer apps in practice? That is the subject of the next part of the book.