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INTRODUCTION	Introduction by Nicholas Negroponte _______________________________________________________
CHAPTER 1	The Killer App     Is There a Strategy in the House?     The Killer App Through History     The Digital Age of Anxiety     Moore is Less, and More     Metcalfe's Useful Equation     The Law Of Disruption or Second-order Effects     The Internet as Primordial Soup     Killer Apps, Take Two _______________________________________________________
CHAPTER 2	The New Economics     Ronald Coase's Journey     Transaction Costs, or the Unnatural Nature of the Firm     Blown to Bits     The Law in Operation Today         Mergers and Acquisitions         Disintermediation and Disaggregation         Outsourcing and Downsizing     Bits as Public Goods     The New Firm: Rebuilding with Bits     Information Assets     Old Coase, New Coase; Old Goods, New Public Goods _______________________________________________________
CHAPTER 3	Digital Strategy     The Rise and Fall of Strategic Planning     The Practice of Digital Strategy     Time Frame     The New Forces         Digitization         Globalization         Deregulation     The Forces in Operation     Caution: Value Chains Under Extreme Pressure     Strategy's Dirty Little Secret _______________________________________________________
CHAPTER 4	Reshaping the Landscape     Outsource to the Customer         The Customer is the Best Customer Service Representative         The Customer is the Best Product Developer     Cannibalize Your Markets         The Stumbling Information Business         A Wholesale Cannibal     Treat Each Customer as a Market Segment of One         The Appearance of Personal         An Emerging Model in Public Utilities     Create Communities of Value         Online Service Enable, But Do Not Create Communities         Communities and Brands         Business to Business Communities     Summary _______________________________________________________
CHAPTER 5	Building New Connections     Replace Rude Interfaces With Learning Interfaces         It Can Only Get Better         Eliminating Customer Sacrifice     Ensure Continuity for the Customer, Not Yourself         Don't Project Your Hangups Into Cyberspace         Evolving Interfaces Smooth the Transition     Give Away as Much Information as You Can         The Decline of Switching Costs         Dying With their Boots On         Giving Away the Store     Structure Every Transaction as a Joint Venture         Davids versus Goliaths         Partnership Portfolio Management     Summary _______________________________________________________
CHAPTER 6	Redefining the Interior     Treat Your Assets as Liabilities         The Reincarnation of Printers         The Threat to Heavy Industry     Destroy Your Value Chain         ... Or Someone Else Will         Death of the Middleman     Manage Innovation as a Portfolio of Options         The Story of Lotus Notes     Hire the Children     Summary _______________________________________________________
CHAPTER 7	Digital Strategy in Practice     Two Giants, One Mission, One Approach     Tapping the Vein of Gold     Rethinking Strategy at McDonald's     Hosting a Meeting of Minds at VEBA     Gold on the Floor     Lessons Learned from Practice _______________________________________________________
CHAPTER 8	Redefine the Problem     There is no Strategy Without Technology     The Do-it-yourself Retail Exchange     Technology Alignment     Technology Radars     Feeding the Pipeline     Kicking the Tires     Technology Partnerships     The CEO Agenda _______________________________________________________
CHAPTER 9	The New Operating Model     Just Do It     Explore Continuously     Creating the Space     Turning on a Bit     Unleashing the Power of Communications _______________________________________________________
CHAPTER 10	Lighting out for the Territories _______________________________________________________
APPENDIX	Appendix _______________________________________________________